Annual Appeal Letter Asks - Four Secrets Of Requesting Donations
May 30th, 2009
In the fundraising profession, the act of requesting funds from a donor is called “the ask.” When you are writing a fundraising letter and you arrive at the place where you must actually, ahem, request a donation, you have arrived at the ask. And the ask, as you probably know, is one of the toughest things to get right in fundraising.unique fundraising ideas Ask for a gift more than once in your letter. At a minimum, bring up the topic early on, and ask again for a donation in your conclusion. Another good place to request funds is in your postscript (your P.S.). Some of your asks can be hard asks (“Give today”) and others can be soft asks (“Your gift will make a difference.”).
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